What principles need to be followed in the design of gift boxes

People rely on clothes and horses rely on saddles, and products also rely on packaging. The more high-end the product, the more picky it is about choosing packaging, not only to meet the needs of consumers, but also to consider the consumer's consumption grade. The gift box is a very test of the manufacturer's technology, the more high-quality gift boxes the higher the cost, many unique gift boxes are handmade.

What are the main principles?

1. Enterprises should have a clear positioning of products.

This positioning refers to the grade of the product, the packaging used in the low, medium and high-end is different, and the cost control price should also be planned, otherwise the manufacturer will not be able to give advice. Packaging boxes, craft boxes, gift boxes, etc., each price point is different, and the design should also consider the applicability of these materials.

2. Clarify the target customer group of the product

Cosmetics are mostly for women, razors for men, and toys for children. Different groups have different preferences, and the design looks for inspiration and entry points from this aspect, which can better capture the attention of consumers.

3. Be simple

In addition to the information that is required by the mandatory, it can be simplified. Simplicity is a kind of beauty. In a simple and crude way, let the customer know at a glance, and curiosity can deepen the impression of the customer. And things that are too complicated not only increase the cost, but also pull down the grade.